New ad campaign: “You can’t imagine the reward”

Family of four standing in front of their front door and smiling for the camera

Two new public service announcements (PSAs) highlight the rewards of adopting a teen from foster care.

For 18 years, AdoptUSKids has partnered with the Ad Council and the Children’s Bureau on a National Adoption Recruitment Campaign to raise awareness of adoption from foster care.

This year’s PSAs show how the relationships between adoptive teens and parents grow through steady love, support, and understanding. The tag line, “You Can’t Imagine the Reward,” is meant to reassure prospective parents that adopting a teen can also help them grow in life-changing ways.

The PSAs are based on extensive research and inspired by true stories.

Watch all of our TV PSAs on our YouTube channel.