AdoptUSKids launches new ad campaign

Mother and two teen daughters putting puzzle together in living room.

For 17 years, AdoptUSKids has partnered with The Ad Council and the Children’s Bureau on a National Adoption Recruitment Campaign to raise awareness of adoption from foster care.

Two new public service announcements (PSAs) highlight the rewards of adopting a teen from foster care and how the relationships of adoptive teens and parents grow through steady love, support, understanding, and the little moments that strengthen a family’s bond.

Featuring the tag line, “You Can’t Imagine the Reward,” the PSAs reassure prospective parents that adopting a teen can also help them grow in new and life-changing ways.

The spots are professionally produced by a volunteer advertising agency and are based on extensive research. They use emotional stories that resonate with the target audience of prospective parents as well as with media outlets.

Watch all of the TV PSAs on our YouTube channel.