For 17 years, AdoptUSKids has partnered with The Ad Council and the Children’s Bureau on a National Adoption Recruitment Campaign to raise awareness of adoption from foster care.
Two new public service announcements (PSAs) highlight the rewards of adopting a teen from foster care and how the relationships of adoptive teens and parents grow through steady love, support, understanding, and the little moments that strengthen a family’s bond.
Featuring the tag line, “You Can’t Imagine the Reward,” the PSAs reassure prospective parents that adopting a teen can also help them grow in new and life-changing ways.
The spots are professionally produced by a volunteer advertising agency and are based on extensive research. They use emotional stories that resonate with the target audience of prospective parents as well as with media outlets.